T'as la ref

Spotify is a Gen Z brand. We wanted to create a global campaign to have fun together,
play with their musical references with codes that they will understand.

We chose various artists, from various genres, and make people guess their name along
the name of the specific song. That while having an eye catchy, colorful and fun design.

This designs were displayed everywhere in France, especially in Paris.
Firstly, in the metro.

We chose Citadium‘s digital screen to reach gen Z in one of their major shopping area in Paris and other cities. The digital versions where also located around busy areas.

The campaign was in the end displayed on social medias, with animated formats.