Description
Website, mobile and social networks were the concerned medias. This new season aims to appeal to active young people, aged 20-35, and to show that LV is a brand that knows how to reinvent itself over time.Here are the key words for this season’s identity: geometric, minimalist, pure, flashy, offbeat, modular, conceptual.
We firstly started by establishing an action plan for our goals and how to reach them.
We started by redefining the deskstop’s website. The homepage’s purpose is to represent the graphic axis of the season. There is the geometric and modular aspect, as well as flashy colors, and a floral atmosphere. The menu remains static during scrolling.
We continue with the product category page & product page.
On this page we find a mosaic of products, here adapted for looks but working the same way for simple products. The product description/ look appears during the overview and gives the possibility to access the product page. Product page offers the possibility to buy different items, find them in a local store, as well as other interactions such as sharing and wishlisting items.
LV NOW page presents the latest news. Diamonds are used as image framing. Staying geometric, clear and elegant.
The Store Locator page is simple and streamlined. A diamond with store information appears when you click on one of the stores.
We finally have the show page, in which we find elements such as video presentation,
a mosaic of looks, and a zoom of the selected look. Thanks to zooming, the user has the possibility to navigate between the different looks of the show.
We are now moving on the mobile device website, that is a declination of the desktop version. Same graphic codes and features. Emphasis is also placed on ergonomics and ease of use. No more fixed menu here because too bulky, but burger menu.
Finally, we have social networks declinations on Instagram, and Facebook, where the majority of our target audience is.
A dedicated LV filter for this new season will also be created for Snapchat and Instagram.